When trying to advance your program, visibility is key. It doesn’t hurt your career either. Finding a balance between forwarding programs that are of benefit on multiple levels, versus personal opportunism can be difficult, however if you have the best intentions your efforts to increase visibility for your classes or your program will most likely have beneficial side-affects for you as well.
Here’s an example: for my upper level courses, I try to hold the final crit in my school’s gallery space. This benefits everyone – first and foremost the students who get to see how their work will hold up in a professional space and feel a tremendous sense of semester end accomplishment. It brings visibility to my department, which is particularly important if you work at a liberal arts school and have administrators who might find what we do in the art department a bit of a mystery. It also brings visibility to my classes and to myself as an instructor. Inviting key administrators is important too – let them know what you are up to and ask them to stop by. A couple of phone calls to set everything up can go miles towards actively engaging in the school community. If you don’t have a gallery option, search out public spaces on campus and introduce art there.